tom haynes

A failed opportunity

The other day, at Panera, I noticed a poster for www.meetatpanera.com. It said something along the lines of, “Schedule a meeting at Panera.” I thought it would be akin to www.doodle.com – you type in your possible meeting times and invitees, and it has them fill out when they are most available to decide the best time for everyone. I even thought it could step it up a notch by asking invitees for their addresses, and then finding a centrally located Panera (after checking that Panera’s hours, of course).

Alas, Meet at Panera is just an e-vite site. You select the store you want and type the email addresses for your invitees. It doesn’t even link to store hours, just warns, “Please check with bakery-cafe to verify store hours.” And it doesn’t list Michigan as a possible state. Ugh. Panera, you can do better.